Analyzing Capterra Reviews

Choosing the right software for your company is extremely important. With the right tools, your processes are optimized and your employees are more efficient. So how does one make an informed software purchase decision? They turn to platforms like Capterra.

In this blog post, we discuss Capterra, one of the biggest software review platforms in the world. Keep reading to find out how to use Capterra as a software vendor and how to analyze Capterra reviews.

What Is Capterra?

Capterra is an online marketplace that has been helping businesses find and compare software since 1999. There are over 2 million verified software reviews on Capterra, which makes it one of the best software review platforms. On Capterra, users can search, evaluate, and review software products across dozens of categories to find solutions that would work best for their business. You can also use the platform to search for and compare services in areas such as Marketing & Advertising, Design & Development, Finance, and IT Services.

To make the decision process easier and faster, Capterra offers its users personalized software shortlists, overall software rankings, and personalized recommendations from human advisors in under 15 minutes. 

Capterra is a valuable source of information for both software vendors and buyers. It allows users to leave and analyze reviews to make better B2B purchase decisions while also providing businesses with verified customer feedback that can be turned into actionable insights. 

Setting Up a Capterra Business Profile

If you want to start using Capterra to gather customer feedback, you’ll need to create a vendor profile. Here are the general steps to set up a profile on Capterra:

1. Go to www.capterra.com.

2. If you don't have an account, sign up for a vendor account. If you already have an account, log in.

3. Once you are logged in, you can add your software product to Capterra's directory through your vendor dashboard. Fill in the information about your product, such as category, features, pricing, and an attractive description for potential buyers. 

4. Enhance your profile by adding screenshots, videos, case studies, or whitepapers. Use it as an opportunity to present unique features, demonstrate your product’s interface, and showcase your awards or certifications. 

5. Monitor your Capterra reviews and respond to them appropriately. Engaging with reviewers, expressing gratitude, and asking for clarification shows your commitment to customer satisfaction.

6. Regularly review your profile and keep it up to date so that potential buyers have accurate information about your product. 

Why Collect and Analyze Capterra Software Reviews?

Collecting and analyzing Capterra reviews is important for businesses for several reasons:

Customer feedback and insights 

Capterra reviews provide businesses with valuable feedback and insights directly from the customers. Reviews can help you understand how customers perceive your software, what features they find most valuable, and what needs improvement.

Social proof and credibility

Positive Capterra reviews act as social proof, which is crucial for attracting new customers. Reviews from real users work better than any kind of advertising, so businesses need to make sure they are collecting as many reviews as possible on all available review platforms. 

Improved retention

By analyzing Capterra reviews, you can identify areas where customers are experiencing challenges. Addressing these concerns can improve customer satisfaction and reduce customer churn. 

Competitive advantage

Many SaaS companies have a presence on Capterra, so users often use the platform to compare different solutions side-to-side. A high rating on Capterra can give you a competitive edge and be a key factor in the decision-making process. 

Insight into market trends

Capterra reviews can give you insights into current market trends and customer preferences. By identifying common themes and patterns in your own and your competitors' reviews, you can spot emerging trends, identify gaps in the market, and make informed product decisions.

How To Get More Capterra Reviews?

Getting more Capterra reviews can be beneficial for SaaS companies since it increases their visibility and credibility. Here are some strategies to encourage more Capterra reviews:

• After a customer makes a purchase with you, follow up with them to find out how they feel about their experience. If they are satisfied, use this opportunity to request a review on Capterra or other feedback platforms such as G2 or TrustPilot. 
  

• Provide clear instructions and links to your Capterra profile to make it convenient for customers to leave reviews. You can add the link to your website, email signatures, or customer support messages.
  

• Displaying Capterra reviews on your website is a great way to showcase social proof and encourage others to leave reviews. Try embedding Capterra review widgets or highlighting positive quotes from customer reviews. 
  

• Use your social media channels and email marketing campaigns to encourage customers to leave reviews on Capterra. Share links to your Capterra profile and let your customers know how much you appreciate their honest feedback. 
  

• Engage with your existing Capterra reviews to show your customers that their feedback will be heard and taken into consideration. Address any concerns and express gratitude for their input. 

Capterra Review Analysis

Collecting and analyzing Capterra reviews helps businesses gain valuable insights and improve their products. After collecting verified reviews from Capterra, businesses should use high-quality data analysis software that will help them make the most out of customer feedback.

With an AI-powered customer research tool like Essense, you can analyze your Capterra reviews in minutes. Choose your preferred feedback sources, upload them to Essense, and enjoy a detailed analysis of your qualitative feedback. 

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